Monday, April 5, 2010

Personal Branding? Sounds Painful

So I have been reading the posts about personal branding. I think I get it. No really I think I do! But I don't know if it's something that you can go out and "create". Everybody is talking about it like we all need to hurry up and brand ourselves! ouch? But that just seems impossible when you don't have a direction.

I mean, I want to blog. I want to write inteligent entries that make people think or at least respond to. But my life and experiences are all a mish mash, like scrapple. Maybe that's a good thing though because I can appeal to many different types of people... but then how do you get people to follow your blog if everything is different? I guess that's the point of a 'personal brand'.

How do you bring all the mishmash together...
My degree in psychology - I have a fascination with law and psych (forensic psychology).
My work - I currently work in the mental health field and with the foster care system.
My volunteering - I volunteer with CASA, aka: i'm a guardian ad litem. (spelled right?)
I love books
I love to cook
I love to do things outside.

But what I really want to do is build a content website for profit and learn calligraphy.

I have a lot of thoughts on the foster care system and psychology, and I have recipes to share and pictures of my food, I'd love to share the books I'm reading...

But all that probably wouldn't do much for my artistic calligraphy-based website. They are completely unrelated. But I want to write about it all.
So how do I bring it all together in a personal brand?

I don't know. But I am very much an individual, not afraid of being myself and letting my true colors shine through, so to speak. So I have faith that eventually it will all come together and that lightbulb moment will happen. Maybe the brand just comes about on it's own. You know, I've been reading several different people's blogs and what I've found is that the ones I like usually have topics that I enjoy even if the main point of their blog (ie: their career path) is completely uninteresting to me. They blog about other things too.

Until then I just have to keep learning and growing and writing because after all that's the whole point of a blog, right? It's my personal path to self discovery, as Penelope says.

Writing seems to help me sort through my thoughts. Does it work for you as well? Why do you blog? Do you feel like you have created a 'personal brand'?


  1. Writing is my creative outlet. I guess I've always had a passion for the written (typed) word.

    Like you, I have many many interests and if I was to blog about everything I was worried my blog might become disjointed and hard to follow. Then I figured this blog is mine to write, so I'll write what I darn well like, keeping it honest and very me :) I've been thinking of putting in a science page that's not part of the main blog as I'm a Biology major and I was worried it might turn some people off.

    I'm not sure I've created a personal brand yet. Maybe it will come with time!

  2. taking just a glance at your blog it seems that you do seem to have a personal brand.

    I've been thinking about doing the same thing eventually... a psych section, since that's my eventual goal... and then possibly an art one for my calligraphy goals.

    It's all very complicated and we are told not to have more than one blog because it takes away from the point, but I'm not so sure. Maybe I'll figure it out eventually.


Please feel free to comment. I do review my comments to deter slander. Thank you for your consideration and again, thanks for reading. Have a lovely day! - Ciara